After research and testing a variety of marketing mediums, including social media and email, it was concluded that Google Ads was the most promising route to take in order to reach the client’s goals. Over the course of 5-6 months, Google Ad strategies were drafted, accounts built and the strategy implemented, tested and adapted, working toward producing a low CPA for the client. Building bespoke landing pages allowed us to track and monitor how the PPC traffic interacted with the page, therefore allowing for effective on page CRO.