We chose to use LinkedIn and Google as the primary networks to promote the Salary Guide. After extensive market research, we strategised 3 separately themed campaigns that each resonated with a specific segment of the target audience. Three different variations of graphic content were created for each of these campaigns: animated call-to-action posts, infographics, and general engagement posts. Each one, along with accompanying copy, had a specific purpose, such as to highlight certain aspects of the Salary Guide, resonate with an employer or create demand and desire. 

Armed with compelling and engaging content, routine and timely adverts were amplified over a 3 month period to specific target audiences within LinkedIn and the Google Display Network. This ensured that the posts were reaching the desired audience on mass.