As with all of our other ecommerce brands, it was vital the client to take a multi platform approach, using Google Search, Google Shopping and display marketing. By ranking at the top for both of Google Search and Shopping, we could ensure hugely increased high intent traffic. While on the display side, we would be able to massively generate brand awareness and traffic to retarget.

Undertaking our usual process, we established product segments and performed extensive keyword and market research before optimising their account and website. We used the first 3 months to cast a wide net and understand how the market reacts. Using data found in this learning phase, we were able to refine the account, ridding it of any keyword wastage. By having a wealth of click data, we were able to funnel budget into the higher performing keywords and ad placements, along with a host of other optimisations.