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LL Hire

SEARCH NETWORK MARKETING & GOOGLE DISPLAY ADS

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This Tauranga based company were in the market for an increase in wedding marquee enquiries. They brought us on to take over their Google Ads account and improve the performance of their online client acquisition. We are now doing some great things with them!

The Approach

Using Google as the primary platform, we undertook extensive keyword and competitor research with the aim of finding out the typical user behaviour on search engines within this particular market. We looked into what people were searching, at what times of year they were searching and what commonalities we could find with these search phrases. We also scored each of one of these keywords with the expected intent that the user would commit to a conversion. 

From here, we built out and structured a completely new ad account for LL Furniture Hire. This new account is continuously optimised to generate as much high converting traffic as possible and includes a range of text, responsive and dynamic ad formats.

The Results

Our results in this campaign were and still are phenomenal. LL’s previous Google adverts before joining with Swell Search were on average sitting on page 2 of Google and producing a cost per lead of roughly $45.00. Within the first month of Swell Media taking over, we more than halved the cost per lead, bringing it down to $22.00 and consistently reached the top of page 1 on Google. 

Since then, we have continued on a monthly basis to optimise the Google Ad account and keep LL’s adverts appearing it in that sweet spot in Google Search results. We are now seeing an average cost per lead of $15.50!

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